- Standard (3-panel/2-fold, 8.5x11 folded). [$500-$2,000]
- 4-panel (11x17 folded). [$1,000-$3,500]
- 1- or 2-sided sheet, depending on complexity and value. [$500-$1,500]
- Up to 2 pages with a customer success story, showcasing benefits of your product and or service. Short customer testimonials including facts and statistics. [$1,500-$2,000]
White Paper or Special Report
- Fee depends on length and the extent of research and interviews. [$1,500-$7,500]
- Fee depends on the extent of research and interviews involved. [$500-$1,000]
Article or Advertorial
- From scratch. [$500-$1,200]
- Editing a draft, depending on amount of editing. [$150-$500]
Displays, posters, other in-store or booth signage (each item). [$400-$1,000]
Postcard or self-mailer. [$400-$1,200]
Direct-Mail Package to generate leads
- Includes a 2-4 page sales letter, reply card, and envelope teaser. [$1,500-$3,500]
Direct-Mail Package to generate orders for a product or service
- Simple package: 1-3 page sales letter, order form, envelope teaser, brochure. [$1,500-$4,500+]
- Complex package: 4-10 page letter, order form, envelope teaser, brochure. [$3,000-$7,500+]
- Half to full page. [$1,200-$3,000]
- Quarter page and smaller. [$300-$600]
Web Content/Online Copywriting/Seach Engine Optimization (SEO)
- SEO and sales content planning and writing for each specific web page.
- Includes keyword research, planning and optimizing.
- Weaving strategic SEO keywords into messages will drive more traffic, boost click rates, and increase leads or sales. [$300-$800] per page.
- SEO and sales copy rewrite of product descriptions. [$75-$200] (Per product).
- Revise SEO and web sales copy to improve search rankings and increase purchases. [$1,000-$2,000+]
- Single focused landing page or conversion page for a specific promotion, product, or audience. Ideally part of a strategic campaign that includes email (see email section below). [$600-$2,000+]
E-newsletter Strategy and Setup
- Developing the voice, style, topics, topics calendar, and setup with Mail Chimp, Constant Contact, or other automated email service. [Includes one-time graphic design fee for e-newsletter header or template design. [$3,000-$10,000]
Individual Email Promo, E-newsletter Issue
- Includes discussing topic, doing research, and or interview(s), writing content. (formatting in your email platform is extra).
- Per single-topic email [$250-$500]
- Per e-newsletter issue [$400-$800+]
Web Content Audit (aka Site Audit)
- Complete web content and SEO review, including a recommendations report. [$1,000-$3,500+]
Blog Post or Online Article
- Includes discussing topic, doing research and or interview(s), copywriting. depending on length and complexity. per post [$100-$800]
• Set up Social Media pages (Facebook, Twitter, Google+, LinkedIn, etc.) [$ 500 per network]
• Post, monitor & manage feeds and the community. (1-2 hours per day, 5 days a week) [$1,500/month]
• Manage advertising campaigns on Facebook pages. [$500]
Video Script for Website or DVD Production
• [$200] per scripted minute.
• Radio ad (15 to 30-second spot) [$500-$1,000]
• Television commercial script (30-second spot) [$1,000]
Marketing Strategy, Guidance, Training, Project Management, Other
• Discovery to understand your product/service, competition, positioning [$250-$500]
• Strategy: recommendations, marketing planning [$150/hour]
• On-site meetings [$1,500/day plus travel and lodging]
• Training-in-house staff on copywriting/content skills [$2,500]
• Other Project Management [$150/hour]